Post by account_disabled on Mar 2, 2024 4:51:30 GMT -5
There are 9 key questions that can evaluate a B2B business website's ability to generate leads. The answers to these questions, based exclusively on data, allow you to fully understand not only the current performance of the site, but also to identify areas for improvement and untapped opportunities. Let's see these questions and the related solutions and strategies in today's article! Why your company website doesn't generate leads When a new client requests consultancy, the first step is to analyze the company website . This analysis often reveals that the site functions more like an online brochure rather than an effective lead generation tool . New Call-to-action It usually turns out that the client's desire is not so much to have a new site, but rather a site that is more effective in generating leads, sales opportunities and new customers . The fundamental question is, therefore, understanding how to optimize the website to ensure that it becomes a tool for the commercial development of the B2B company. Before we continue, check out the video below! Let's now look at the 9 key questions to evaluate the real effectiveness of the B2B website. 1. Does your company website receive an increasing number of visitors month after month? The company website cannot generate leads if no one visits it.
It is important to know how many people visit the site each month, to evaluate its performance. Visitors, unique visitors, sessions, and unique sessions – all of these metrics are solid measures of the number of people landing on your site each day. 2. Do you know where exactly the visitors come from? Visitors can come from a variety of sources, including: Organic searches Organic social networks Direct searches for a specific URL Email marketing campaigns Paid advertising Referral sites Knowing this data is essential to understand how well the site is able to attract visitors, where performance needs to be improved and which sources are already generating considerable traffic Australia WhatsApp Number Data One of the secrets to getting good visitor traffic is to activate all these sources and make sure they generate more and more visits, month after month. company website 3. What is the site's conversion rate? Once you understand how many people come to the site and where they come from, you need to analyze the site's conversion rate to understand if it is really effective in lead generation . Research shows that the average conversion rate across industries is around 2.9%. While results vary by company and several factors.
if your company's website is below this benchmark, there is likely room for improvement. For many businesses, the entire site conversion rate is often less than 1%. 4. What are the most visited pages? To transform a website from an online brochure to a lead generation tool , you need to know which pages receive the most visitors. This is where you start to deploy resources for conversion and lead generation . If pages with many visitors have a low conversion rate, that's where the updating work needs to start. 5. Which pages drive the highest conversion rates? Once you understand which pages receive the greatest number of visitors, you need to analyze which of these are most effective in converting visitors into contacts . In this way, you will discover some important information. First, what content do those pages offer? This signals what potential customers find most useful. Then, what do these pages look like? How many fields are there in the form? How long is the page? What titles and images are you using.
It is important to know how many people visit the site each month, to evaluate its performance. Visitors, unique visitors, sessions, and unique sessions – all of these metrics are solid measures of the number of people landing on your site each day. 2. Do you know where exactly the visitors come from? Visitors can come from a variety of sources, including: Organic searches Organic social networks Direct searches for a specific URL Email marketing campaigns Paid advertising Referral sites Knowing this data is essential to understand how well the site is able to attract visitors, where performance needs to be improved and which sources are already generating considerable traffic Australia WhatsApp Number Data One of the secrets to getting good visitor traffic is to activate all these sources and make sure they generate more and more visits, month after month. company website 3. What is the site's conversion rate? Once you understand how many people come to the site and where they come from, you need to analyze the site's conversion rate to understand if it is really effective in lead generation . Research shows that the average conversion rate across industries is around 2.9%. While results vary by company and several factors.
if your company's website is below this benchmark, there is likely room for improvement. For many businesses, the entire site conversion rate is often less than 1%. 4. What are the most visited pages? To transform a website from an online brochure to a lead generation tool , you need to know which pages receive the most visitors. This is where you start to deploy resources for conversion and lead generation . If pages with many visitors have a low conversion rate, that's where the updating work needs to start. 5. Which pages drive the highest conversion rates? Once you understand which pages receive the greatest number of visitors, you need to analyze which of these are most effective in converting visitors into contacts . In this way, you will discover some important information. First, what content do those pages offer? This signals what potential customers find most useful. Then, what do these pages look like? How many fields are there in the form? How long is the page? What titles and images are you using.